Moribund smartphone manufacturer RIM, who gained prominence and fame due to their hardware devices, might be considering licensing their upcoming BlackBerry 10 (BB10) platform in order to gain back some of its lost market share.
According to a Daily Telegraph interview with CEO Thorsten Heins, the company leader expressed that his firm does not possess the economies of scale to compete against handset manufacturers who are able to produce a plethora of models annually. By licensing the BB10 platform, RIM would leverage the design and hardware infrastructure of a Samsung or Sony to aid in bringing BlackBerry to the next generation of Smartphone users.
Although stock prices and evaporating revenues would beg to differ, Heins insisted that his company was not in a trough, but merely due to a “once-in-a-decade” change to a new operating system, the aforementioned (and delayed) BB10.
Heins added that he was confident that many people would be surprised with what BB10 would bring to the table in terms of innovation as well as the ever increasing need to link various types of devices. He boasted about the platform’s ability to allow for “true multitasking” using as an example the ability to run a car’s navigation system while also managing entertainment and gaming for the entire family.
The interview concluded with the CEO reiterating that his team was working relentlessly at making the latest software the best it can possibly be, citing it as the change that will “see us through the next ten years.”
The consideration to license software indicates that RIM is willing to do what it takes to survive in an industry it literally helped build more than a decade ago. Although whether or not the company will indeed follow through remains to be seen, it may represent the best option for the company long-term rather than trying to match the hardware of innovative firms such as Samsung.
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