Samsung is coming off a very big year in 2012 as the consumer electronics giant raked in billions of dollars of revenue thanks to its mobile devices. The South Korean conglomerate has even bigger plans for 2013 as reports indicate the company is looking to make more inroads into the corporate sector while adding to its mobile content.
Samsung is targeting the enterprise by developing devices that customers in the sector require. This means that products aimed at the enterprise will have more security and will be more reliable than devices sold to regular users. This move will be a direct attack on the home turf of Research In Motion‘s BlackBerry platform. The troubled Canadian firm has dominated the enterprise market for quite some time but with it steep decline, Samsung is looking to replace the firm as the leader in the sector. RIM is expected to launch it much talked about BlackBerry 10 platform at the end of January but the future of the company is still in flux and corporations have started looking at other options like Samsung or Apple.
Kevin Packingham, chief product officer for Samsung Mobile USA, mentioned that Samsung is already on its way to staking a claim to the corporate sector after its popular Galaxy SIII smartphone gained the required security certifications from different firms. He spoke at the ongoing CES and said that, “The enterprise space has suddenly become wide open. The RIM problems certainly fueled a lot of what the CIOs are going through, which is they want to get away from a lot of the proprietary solutions. They want something that integrates what they are doing with their IT systems. Samsung is investing in that area.”
He added that, “It’s been a focus for a long time but the products have evolved now that we can really take advantage of that. We knew we had to build more tech devices to successfully enter the enterprise market. What really turned that needle was that we had the power of the GS3.”
Samsung became the world’s largest maker of smartphones in 2012 and the manufacturer is now looking to bulk up its software offerings. This is one area the company is being trumped by competitor Apple who offers a very large and diver app ecosystem that is led by third party developers.
Packingham stated that the company will be looking at ways of combining mobile and Samsung’s other big seller, television. He said, “You are going to see from content services, we’ll start to integrate what’s happening on the big screen, what’s happening on the tablet. We know now that people like to explore content that they are watching on TV while they have a tablet in their lap, and that’s going to be a big theme for this year.”
Source: Reuters
CATAAlliance Launches Campaign To Create “Innovation Box” In Canada
Check Recipes, Buy Ingredients, Meet Whisk for iPhone and Android
Lunches So Good Kids Can’t Ignore Them
Invigorating Ginger Smoothie
The U.K.’s Youngest Parents Ever
The new hair Jennifer Lawrence