When Apple’s CEO Tim Cook arrived at the stage on his turn at Goldman Sachs Technology and Internet conference, he shed light on different issues but the most significant of them was that there is a high demand for low-price iPhones but he did not reveal any future plans. He did mention that Apple is “making moves to make things more affordable”. While shedding light on these points Cook gave examples of the Mac and the iPod. When Apple launched iPod it cost $399 but now iPod shuffle is available for just $49, whereas people who want to buy an inexpensive computer are now buying iPad Mini that comes for $329.
However, in their effort to make its products available at low prices, Apple has never compromised on its quality. It is because of this very reason the California-based tech giant has been able to give a wonderful experience to its consumers.
Cook also said that, “When you look at displays, some people are focused on size. There’s a few other things about the display that are important. Some people use displays, the color saturation is awful. The Retina display is twice as bright as an OLED display. I only bring these points up to say there are many attributes to the display, and what Apple does is sweat every detail. We care about all of them and we want the best display, and I think we’ve got it. I’m not gonna comment about what we’re gonna do in the future, but it’s always broader than that which can be defined by a simple number.”
During his time on stage, Cook also responded to questions related to the latest Greenlight Capital lawsuit. He said that “I find it bizarre we find ourselves being sued for doing something that’s good for shareholders. It’s a silly sideshow, honestly. I think it would be a lot better use of funds to donate that time and money to a worthy cause. You’re not gonna see us do campaign mailing, you’re not gonna see a “yes on 2″ in my front yard. This is a waste of shareholder money, it’s a distraction, and it’s not a seminal issue for Apple.”
At the end Cook shared his thoughts on being the CEO of Apple for a complete year:
“I’m incredibly proud… I’m most proud of our employees. They’re there to do not only that great work, but the best work in their lives. They’re there to do it without limits, they’re the most creative in the world. It’s a privilege. I’m incredibly proud of the products, we have the best smartphone on the market, we have the best tablet on the market, we have the best digital music player on the market. For those things we elect to do, and we continue to focus on a few, they’re really great. I’m incredibly bullsih about the future and what Apple can do and more contributions it can make to the world.”
“I’m very proud that we’re out front, that we have a spine on supply responsibility. I’m incredibly proud that we’re doing heavy lifting with the environment, that we’re eliminating toxins. I’m proud we have the largest private solar farm anywhere, that we can run our data centers on 100% renewable energy. I don’t mean to gush, but it’s how I feel. It’s the privilege of a lifetime and humbling.”
Source: iPhoneinCanada
Photo: CNN
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