Use Facebook for Your Brand Promotion

By: Zain Nabi  |   February 23rd, 2013   |   Business, Social Media

Over the years, Facebook has evolved into something more than just a mere tool to connect with friends and share some of your interests, likes and dislikes and activities. The social networking platform is now being actively used by marketers to promote their brands and for other commercial purposes.

 

However, not everyone is capable of effectively using such platforms for marketing purposes because the strategies you adopt as a promoter must not overdo what you are trying to do. Hence it is essential to properly plan and chalk out a strategy to promote your brand in an effective way. We have got some tips from Kimgarst about how one can effectively use Facebook as a tool for brand promotion.

 

You have to set your agenda and goals. You must know what you are expecting of a particular move. You must have a rough estimate of how many impressions and visits you want in a day when you promote your brand. This will give an idea of how to exactly approach the entire process. If you need people to visit you again and again, you must keep on coming up with something new to attract visitors frequently.

 

When it comes to promotions, your logo represents a lot of stuff about you, but it does not completely defines you. So while you pay extra attention to design your logo, you must actually know what your customers expect of you and you must be able to meet those expectations.

 

You must also know the basics of Facebook. Uploading a profile picture of high size will not do you any good, the display is only limited to 125 x 125 pixel. So make sure you select a proper profile picture as per the given size. Also, make sure you have an attractive and clear cover photo that must define you or your brand.

 

Your Facebook page must also have information about you and your brand. In the ‘about’ section, relevant details must be present and they must also lead the visitors to your main website. In this way, you will be able to generate more traffic for your website, which will provide even better details about your brand, services etc.

 

One more important thing is to ensure interactivity on your Facebook page. It is recommended to stay in touch with your visitors. You can ask for their feedback, or involve in any other kind of communication. There are many other ways to promote your brand on Facebook and other social networking websites, but keep in mind that if you fail to utilise these tools effectively you might face some negative consequences.

 

Photo: Mashable