A lot has been said about BlackBerry and its base of around 79 million loyal customers who had been expected to support the Canadian-based company during tough times by supporting the new smartphone devices the company has launched recently. Still, it was always said that the actual success of the new BlackBerry smartphone devices would be determined on its potential to attract new users.
Soon after its launch, BlackBerry got some positive reviews, indicating that the new Z10 smartphone had been successful in impressing the users. However, some later reports pulled the graph down for the company as they claimed that the smartphone had not been doing any exceptional business.
We have maintained since the launch of the new BlackBerry smartphone that for us the true success of the company will be its ability to lure customers using other smartphone devices. At this moment we have got something to share, via BGR, about the new smartphone and the new customers the company has got through the Z10 device.
BGR has reported citing multiple trusted sources within the company that the new Z10 smartphone has attracted a number of new users in the U.K. and hometown Canada. After its launch, the Z10 smartphone was first made available in the U.K., and the report claims that one-third of the total sales of the smartphone in U.K. have been made to the customers who were using smartphone device of some other company prior to switching to BlackBerry.
The hometown Canada has even better news. It has been reported that half of the total sales of the Z10 smartphone in the country have been made to the customers switching to BlackBerry from other devices.
Although we do not have any actual figures to exactly determine the nature of BlackBerry’s success, if this report is true things are seemingly going good for BlackBerry. The company has not presented any official response to this report.
BlackBerry is still expanding its market and the new Z10 smartphone is yet to even reach all the markets of the world. It is expected to be made available in the U.S., its biggest market, this month, and if the company is able to attract new customers in this market it would be a huge success that could also result in some betterment of the company’s stock price.
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