BlackBerry Chief Thorsten Heins Satisfied With Response for New Phone


By: Zain Nabi  |   March 8th, 2013   |   News, O Canada, Smartphones

BlackBerry chief Thorsten Heins has shown an optimistic response with respect to the feedback his company’s new smartphone, the Z10, has received, and although he did not give any figures to determine the success of the new phone, the head of the Canadian-based smartphone manufacturer seemed very encouraged by the reaction to the new phone.

 

The new BlackBerry smartphone is available in many major markets of the world including Canada, U.K., U.A.E., India and many other European countries. It should be noted that the smartphone is yet to be made available in the U.S., where the smartphone is expected to get a huge boost as far as its sale is concerned.

 

Heins mentioned that the smartphone is available in around 21 countries and said at the Communitech Tech Leadership Conference in the company’s hometown of Kitchener-Waterloo, via Reuters:

 

“The feedback is very encouraging. What has been a real surprise for us is that BlackBerry 10 as a platform and product is attracting users that are currently on other platforms. We are just five weeks into this. We have just one product out in 21 countries, so it is early indications, but we are encouraged by what we see and hear from our carrier partners.”

 

Right from the start, BlackBerry has remained tight-lipped over indicating actual figures to determine the number of items sold in different markets. We have also stressed that the success of the new Z10 smartphone can only be determined once the company releases statistical data for the quarter.

 

Meanwhile, the company has maintained a positive posture, rubbishing reports that link the smartphone to a tale of failure. BlackBerry has received surprising response from different markets, especially India, where there is a huge consumer base, but the general impression indicates that most of the smartphone users in the country prefer using low-end phones. BlackBerry has observed something else, though. Heins said:

 

“I was surprised when we launched in India how well the Z10, which is a high-end device, sold. We shipped into the channel product that we thought would have been good for at least five days and I got an emergency call from our manager in India, saying that they were sold out in two days. Now we are scrambling to re-load that channel.”

 

Photo: BlackBerry Empire

Leave a Reply

Your email address will not be published. Required fields are marked *