Social Search Platform Prollie Helps Users Find Like-Minded People Online

By: Jeff Stewart  |   April 15th, 2013   |   News, Social Media

Today there are countless social media platforms over the internet that enable users to connect with different people across the world. However, when it comes to finding a platform that connects or helps users find like-minded people, who have the same passions and interests then, Prollie is the only site that meets the criteria. The social search platform was founded by the Fabbri brothers, Mike and Red, who were looking to address their own problems by developing the site. The duo badly wanted to create a tool that could help them find like-minded users by focusing on the “Interest Graph” rather than using a “friend of a friend” model or metrics such as retweets or number of followers. Therefore, Fabbri brothers left their jobs in the quest to make a better social search.

 

In an email founders and brothers Red and Mike Fabbri said, “Right now, social analytics sites measure ‘influence,’ not the quality and ability of people online, and social search is based around the content itself (tweets, updates, posts) not around the people making it. The new trend for consumers and marketers is moving towards the Interest Graph, linking people by what they love, not by who they know (i.e. Facebook Social Graph Search), and we stand to be the only analytics tool and search site to really tap into this trend. We evaluate people based on quality and let you search for them based on your passions.”

 

According to the brothers, “Social media shouldn’t just be about the number of people who follow you, or the quantity of reblogs you get. It’s about you, no matter who you are. It’s about your personal mastery of the medium, the emotion you put into it, and the passions that you want to trumpet to the world.”

 

Although, Prollie is currently available in beta version, the New York-based social search platform has been able to secure $500,000 from angel investors like Jetblue, founders of SoulCycle, Allen and Elizabeth Cutler and chairman of Kohl, Frank Sica. As far as the working of this site is concerned, all a user needs to do is to link his or her social media accounts such as Twitter, Facebook, LinkiedIn, Foursquare and Tumbler with Prollie after which the algorithm will analyze all the activities in order to find out what topics the user is discussing while online.

 

Every user gets a letter grade for each network so it can be learnt to what degree they know and take benefit of the tools made available by all networks. “Then they are shown their four top “passions” and an example from their social output for each. The data is also used by their search, which has modifiers and qualifiers for factors like passion, location, network, and grades, to generate a suggested list of users to friend and follow,” according to VentureBeat.

 

Source: VentureBeat