Toronto based company Influitive, specialists in customer advocate management and mobilization have had themselves quite a week. The company took to their website on Wednesday that they had closed a $3.75 million round of funding from a myriad of industry heavy hitters including; First Round Capital, Lightspeed Venture Partners, New Enterprise Associates (NEA), Relay Ventures, CommonAngels and 500Startups among others.
Additionally, James Geshwiler, the current Managing Director at CommonAngels will join Influitive’s board of directors lending his expertise and experience to the company. All in all, the investors represent a diverse collection of firms and angels spanning from the US, Canada, Europe and Asia.
Influitive’s latest creation is a marketing platform known as AdvocateHub. It helps companies harness their most valuable assets, their passionate fans and advocates. The attempt of the Hub is to gamify fan advocacy, making it as fun as possible to provide high quality and quantity advocate activity. Companies are also able to tailor their reference calls, leads and social media from the platform, making it an extremely valuable tool.
“Influitive’s visionary approach to mobilizing and socializing customer advocates solves a significant problem for B2B companies – leveraging their advocates to increase sales velocity,” said Chris Fralic, partner, First Round Capital. “Mark Organ and his team have the experience to develop this exciting new market opportunity, as they have done previously when building Eloqua, a global market leader in B2B marketing automation. We believe that they have a great opportunity to build the next global marketing platform that is advocate-based at its core.”
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