BlackBerry has finally made its much awaited physical QEWRTY keyboard smartphone the BlackBerry Q10 available in Canada on May 1st. The brand new BlackBerry Q10 is the second BB10 device that the Waterloo-based company has released. The Canadian smartphone manufacturer launched the all-touch BlackBerry Z10 at the start of February. The sales of the Q10 first kicked off in the United Kingdom on April 29th and rumour has it that a lot of people of have gathered at stores to buy the physical QWERTY device. Bloomberg has reported a statement from BlackBerry CEO Thorsten Heins in which he had said that “We have very, very good first signs already after the launch in the U.K. This is going into the installed base of more than 70 million BlackBerry users so we have quite some expectations. We expect several tens of million of units.”
However, Heins did not mention any specific time period for Q10’s sales to reach “several tens of million of units,” in that statement, but it will be intriguing to see what marketing strategy BlackBerry will adapt for the latest smartphone. In addition, it will also be interesting to see how BlackBerry will encourage its legacy users to switch to the brand new Q10. Nevertheless, for the time being the main aim of BlackBerry is to target their corporate customers therefore the company has offered the Q10 at an outright price of $700, whereas those who are looking to have on a contract can get it for just $199.99 on a three year agreement.
The BlackBerry Q10 has both touch and type functionality and it boasts a super AMOLED capacitive touch screen, Dual-core 1.5 GHz Cortex-A9 processor, 8-megapixel rear camera, 2-megapixel front facing camera, 16GB of internal memory with microSD card slot that can boost its storage capacity up to 64GB and 2GB of RAM.
BlackBerry is now counting on the Q10 to create another wave of good sales for the company just like the Z10 has done for them earlier by achieving the million unit sales mark in the previous quarter. If the sales of Q10 remain impressive then, it will help BlackBerry alot to further boost its revenue. On the other hand, the stocks of the company have seen an increase when BlackBerry made the Q10 available in the U.K. The shares of BlackBerry closed at $15.61 after registering an increase of 3.9 percent that is the highest mark it has achieved after March 21st.
Source: MobileSyrup, Bloomberg
Photo: Bloomberg
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