BlackBerry has been in the news for the past several because of several announcements made during its annual conference called BlackBerry Live in Orlando. Now Tavis McCourt’s analyst Raymond James has revealed that the market share of BlackBerry in Canada has doubled from last year’s 6 percent stake. On Friday, May 17th the company revealed it stands at a 13.5 percent market share. This is still a long way from the Waterloo-based company 2011 market share in Canada which was close to 22 percent. Several years before that, it used to have more than half of the market share in the country.
James believes that the Canadian smartphone manufacturer was able to do so because of its latest BlackBerry 10 software and hardware that has really turned the tables for the company. In fact, recently BlackBerry has launched a second BB10 device, the Q5 in Canada that boasts the traditional physical QWERTY keyboard. With the launch of Q5 BlackBerry is looking to further boost its share in the local market.
Talking to AllThingsD, James said that, “I think the Q10 will see much better demand than the Z10, as I have to believe the primary reason users are still on BlackBerry is for the physical keyboard. That being said, a lot of that demand may get stretched out over a few quarters, as it will take time for enterprises to adopt BlackBerry Enterprise Service 10, which is needed to support the Q10.”
While talking to the Financial Post, managing director of BlackBerry for Canada, Andrew MacLeod said that, “Canada is incredibly important to [us.] It is our home market, but it is also a very strategic market for us. We are very strong here, and I think we have a very unique relationship here with Canadians, that we treat with an endless amount of respect, attention and resources.”
However, currently things are completely different, as Apple is now the most dominant player in the Canadian smartphone market with 40 percent share, whereas Samsung comes at number two with 30 percent share. Moreover, BlackBerry has also lost ground to Nokia in international market, as according to the latest research report from IDC, the Finnish smartphone maker has snatched the third place spot from the Canadian company by shipping 3.2 percent handsets as compare to 2.9 percent of the Waterloo-based company.
Nevertheless, BlackBerry can still reclaim its position, as it has shown recently by doubling its market share in Canadian market and reducing Apple’s share from 44 to 40 percent.
Source: TechVibes, AllThingsD
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