The German designer, Richard Sapper, is a man who designed the iconic ThinkPad series of laptops for IBM, 9091 whistling kettle and Tizio Lamp for Alessi. In spite of this, the 81 year old still has regret in his life, as he feels sorry that he had refused to take up a job at Apple when the late Steve Jobs offered him the opportunity to join his team. Sapper revealed this fact during an interview with Dezeen in which he said that he rejected the offer due to multiple reasons. One of these reasons was that Sapper did not want to shift to California. Another significant reason for refusing the job was his exclusive agreement with IBM. Nevertheless, the genius designer did not join Apple, which was small firm at that time, but he always kept an eye on the Cupertino-based company.
“Richard Sapper: Jobs once wanted to hire me to do the design of Apple [computers] but the circumstances weren’t right because I didn’t want to move to California and I had very interesting work here that I didn’t want to abandon. Also, at that time Apple was not a great company, it was just a small computer company. They were doing interesting things so I was very interested, of course, but I had an exclusivity contract with IBM.
Alyn Griffiths: Do you regret it at all?
Richard Sapper: Sure I regret it – the man who then did it makes $30 million a year! [Laughs] so how can you not regret it?”
During the interview, Sapper also shared his thoughts on the changed design, as he said that the basic idea behind a design has changed actually because nowadays it’s all about making more money. But Sapper believes that Apple is still working in the same old fashion in which most of its customers used to work.
“Today, it seems to me that money is the only reason to make design. If a company asks me to design something, the first thing I hear is how much money they’re making, how much money they want to make, and I’m expected to produce the difference.
Apple has been a real exception because it was a company that, up until last year, still worked as my old clients used to work. They would come and see what I do, they would tell me their opinions and it was just [Steve] Jobs who did that. He absolutely wanted to make beautiful products.”
Photo: iPhoneinCanada
Photo: Deetoh.BlogSpot
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