Canadian Startup Wantering Launches Dedicated Search Engine for Online Fashion Shopping


By: Ali Raza  |   July 20th, 2013   |   Business, News, O Canada

One of the major problems of online shopping is that shoppers usually do not know what they want or what they are exactly trying to find online. As a result of this most shoppers either end up buying the wrong clothing or just waste a lot of time. However, now a Vancouver-based startup, Wantering, has come up with a perfect solution for this problem, as the company has launched a unique search engine that enables online shoppers to find and purchase clothing from select top retailers, chosen boutiques and flash sale sites.

 

According to Wantering, massive growth has been observed in online shopping because consumers have tremendous amount of choice over the internet. So now shopper take six times as long to buy a product over the internet in contrast to the traditional retail shopping. But now with Wantering online shoppers have an ideal alternative, which allows them to “browse the inventory of the best online retailers in one place through a simple and beautiful interface.”

 

Talking about his startup, CEO and co­founder of Wantering, Matt Friesen said that, “We’re completely obsessed with giving people the tools they need to shop better. People deserve an easier way to browse for clothing, discover new brands, and buy items that they’re going to love.”

 

“Wantering’s fashion search engine solves several of the most basic problems in online shopping. Its proprietary coolhunting algorithm pulls from more than 100 million datapoints from across the social web to surface the hottest products in every category. Wantering’s stock­checking technology gives near real time inventory and sale information, allowing shoppers to avoid browsing out of stock items, stay within their price range, and find the latest deals.”

 

Friesen also said that, “We talked to a lot of shoppers and found that when it came time to make a purchase, even the savviest of them would wind up with five or six browser tabs open to shop from all of their favourite retailers.”

 

Through Wantering online shoppers can not only find a wide range of items, but they can explore the collection by colours, prints, brands and even materials. Due to these fine qualities it is anticipated that the Canadian startup will soon become a hit, as so far no other search engine offer such exploration. On this occasion, Wantering also made it known that at this point in time it has more than 500,000 products available and “thousands more” will be added to it on daily basis.

 

Source: TechVibes

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