According to the latest updates, the official website for The Guardian has now been shifted to a new domain, www.theguardian.com. This was not a sudden move by the popular media outlet, as earlier in May The Guardian had made it known that they had bought a new domain and in the near future they would shift to their new home on the World Wide Web. Finally on Tuesday, July 30th The Guardian made the bog move. With this move now the US, UK and recently launched edition of The Guardian for Australia will now be available to the readers on one domain.
On this occasion editor-in-chief of Guardian News & Media, Alan Rusbridger said that, “At the Guardian, we’ve long been at the forefront of digital innovation. Our first digital presence was unveiled to the world in 1995 and within four years we’d launched our full website, Guardian Unlimited, which became guardian.co.uk in 2008.
“Back in May we announced that we had acquired www.theguardian.com, and I’m delighted that we have now officially moved to our new home, beginning the next chapter of our digital journey.
“Our agenda-setting NSA revelations in recent months – resulting in record web traffic and generating more hits from the US than the UK for the first time – proves that we are a truly global media brand, and that there is a worldwide appetite and market for our unique combination of open journalism, digital storytelling and investigative excellence.”
The CEO of Guardian Media Group, Andrew Miller said that, “This is a time of extraordinary innovation, growth and opportunity for the Guardian and we are fully embracing a digital future. With offices in London, New York City and Sydney, our new global domain brings together a global audience across all time zones, providing them with a 24/7 source of news and engagement.
“This in turn will open up enormous commercial possibilities for us in markets around the world, enabling us to offer our partners and advertisers increased access to our growing global audience.”
The web traffic that the Guardian attracts can be judged from the recent report from comScore, which has unveiled that back in June the website of the media outlet has seen 40.5 million unique visitors. So imagine the number of visitors that The Guardian will attract now when its UK, US and Australian edition is available on one domain. Moreover, users will be able to manually move between any of the editions.
Source: TNW, TheGuardian
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