It appears that the negative affect of large notebooks sales on the PC business is now being replicated by tablets, which are ready to eat away at laptop and desktop purchases. This could be judged from the latest research report from Strategy Analytics, which has revealed that the number of worldwide tablet shipments has touched the 51.7 million units mark in the second quarter of this year. Unsurprisingly, a majority of these tablets were powered by Google’s Android, as the worldwide share of the platform has now reached 67 percent, whereas Apple’s iPads are at second spot with 28 percent share that has declined further. However, Strategy Analytics’ report has also highlighted that in spite of showing week sales and declining share percentage, Windows-based slates were able to secure 4.5 percent share in the international market.
The Director of Tablets at Strategy Analytics, Peter King said that, “Global Branded Tablet shipments reached 36.2 million units in Q2 2013, up 47 percent from 24.6 million in Q2 2012. The branded Tablet market had a rest period as very few new products came to market during the quarter. When we add in White-Box Tablets, shipments reached 51.7 million units, up 43 percent from 36.1 million in Q2 2012. Android is now making steady progress due to hardware partners like Samsung, Amazon, Google and White-Box tablets which, despite the fact that branded OEMs are lowering price-points and putting pressure on the White-Box manufacturers, are still performing well,” King added, “Apple iOS shipments were 14.6 million iPads in Q2 2013 which declined 14 percent annually. In the same quarter a year ago the first Retina display iPads were launched which could partly explain the decline as there were no new models in this quarter. However, to compensate that, iPad Mini which was not available a year ago, now freely available was expected to take the figure higher than 14.6 million.”
Below is an excerpt from the original report of Strategy Analytics, which further sheds light on the global shipments of Windows based tablets:
“Microsoft captured a niche 4.5 percent global tablet share in Q2 2013. There may be an uptick in Windows RT shipments in Q3 following savage price cuts by all the partners still involved in the RT Market. Microsoft has reduced prices by $150 and other vendors even more; they are still not cheap, but are much more where they should be to compete. The shortage of apps continues to be a problem, with seemingly little incentive for developers to work on the platform.”
Source: TNW, StrategyAnalytics
Photo: BestTabletFor.Me
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