Microsoft has made it known that research firm IDC has recently issued its Mobile Phone Tracker report, which showed that during the second quarter of this year, Windows Phone has been the second most-used OS in Latin America. According to the press release from Microsoft, “The report shows that Windows Phone has been ranked second in Mexico for the second consecutive quarter, and in the second quarter of 2013, Windows Phone was also ranked second in both Colombia and Peru.
It is important to highlight the fact that Colombia is one of the countries with the highest user preference ratings, with 25.6 percent of the market share. In other countries, such as Argentina, Chile and Brazil, Microsoft’s mobile platform has also grown in popularity, ranking third in the second quarter of 2013.”
On this occasion the regional manager for Mobile Phones at IDC Latin America, Oliver Flores said that, “Reports show an important increase in the positioning of this operating system in Latin America. The market availability of new devices will be a factor in ensuring this trend endures over the next three months.”
The director of the Windows Phone Division for Latin America, Liliana González, said in a statement that “during this year’s Mobile World Congress, we set ourselves the goal of being the second most widely used mobile platform in Latin America by the end of 2013, and we are overjoyed to be able to announce that these reports show that we have achieved this five months before the end of the year.”
To the extent Microsoft is concerned it is extremely proud of its operating system’s current position, as according to the company during last 12 months Windows Phone has jumped from fourth to second spot and more importantly in contrast to the previous quarter the OS has grown by 12 percent.
The credit of this sudden increase in the demand of Windows-based mobiles goes to Nokia Lumia 520 handset, as due to its cheap price and decent specs that handset was quickly able to lure many consumers, who were looking to buy a smartphone at an affordable rate.
According to the data of AdDuplex, the sales of Lumia 520 accelerated in the past five months and eventually as result of its excellent demand Windows Phone OS became the second most used OS in the Latin American region. With this development both Microsoft and Nokia has been able to bounce back in the market.
Source: TechCrunch, Microsoft
Photo: Microsoft
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