Amazon has launched another service for developers, as the e-commerce company made it known on Tuesday, August 27th that it has rolled out a new “Mobile Associates API” for its Kindle Fires tablets and Android devices. According to the update, the Mobile Associates API will enable the developers to sell goods on Amazon.com as in-app purchases. In addition to this, it will also enable them to earn some percentage on the sales they made through in-app purchases. A developer can earn maximum 6 percent on each sale and all the sales will be run through Amazon Prime shipping and secure 1-Click purchasing of Amazon.
Amazon made this announcement through an official press release in which the company also highlighted some possibilities for the developers, which are as:
“Until today, if developers wanted to create additional revenue channels for their apps they could use a “freemium” model with digital in-app purchasing or subscriptions, or by using mobile ads… App and game developers as well as existing Amazon Associates can create new and compelling user experiences within apps and games in three ways: selling a single item from within an app or game, showcasing a category of goods, or bundling the purchase of physical goods with the purchase of digital goods (for example, the customer receives a digital version of a board game when they buy the physical one). Animoca, Fismos, Days of Wonder and Spring2Partners are already integrating these experiences within their popular apps and games.”
On this occasion the Vice President of Amazon Appstore, Games and Cloud Drive, Mike George said in a statement that, “Developers now have the ability to create an even deeper connection between their app and the products customers value and purchase through Amazon.com. Imagine a developer of a nutrition and fitness app can now offer their customers the ability to purchase vitamins, supplements and fitness gear within the app, directly from Amazon.com. It offers the customer a more relevant experience and provides the developer with a new source of revenue.”
With the launch of Mobile Associates API, the world’s leading e-commerce company has actually extended Amazon Associates, which is one of the most successful web-based affiliate programs, as it has millions of affiliates across the globe. So the latest launch is addition of another offering in its long array of services that has today made Amazon complete ecosystem for developers, who want to build, monetize and market their games and apps.
Source: 9to5Google, Amazon
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