Apple’s Domestic Mac Sales Expected to Drop Further

By: Talha Bhatti  |   August 24th, 2013   |   Apple, News

According to a leading tech website, Apple’s domestic Mac sales are expected to go down considerably in the month of September. The Apple Mac’s sales have remained flat for several months and there is a strong possibility of further decline in the next month, reported AllThingsD. According to the data released by NPD Group’s market, Apple’s Mac sales in the United States dropped at least 5 percent in second quarter of the year. While Apple has enjoyed great success over products such as iPod and iPhone, they do not seem to have a clear strategy for promoting the Apple iMac.

“Piper Jaffray analyst Gene Munster has noted in a research note on Monday that Apple’s domestic Mac sales, which were flat year over year during the month of July, are expected to go down further during September, AllThingsD reports. According to NPD Groups’s market data from last quarter, Apple’s domestic Mac sales slipped 5% in the June quarter, falling 12% year over year for the month of June alone. Like other computer manufacturers, it appears that Apple is also suffering a bit from the overall PC market, which is currently down and has been for some time. Even the recent introduction of new MacBook Airs based on Intel’s Haswell processors failed to boost its sales. The source notes that one major factor weighing on Mac sales is that some of the consumers in market for Apple’s portfolio of Macs, are holding off on making purchases until Mac Pro and iMac machines are updated”, said iphoneincanada.com.

“But the bigger picture here, as Munster notes, is that the Mac, while a core piece of Apple’s business, is becoming an increasingly smaller one, whittled down by shifting consumer interest and iPad cannibalization. Indeed, the analyst predicts that by 2014 the Mac will account for just 11 percent of Apple’s business, slipping to nine percent by 2015”, the website further added.

However, it will not be very sensible to blame Apple for the sales decline because other computer manufacturers are also struggling to survive in the dying personal computers market. The latest MacBook which is based on Intel’s Haswell processors has also failed to boost the sales, multiple sources have confirmed. Looking at the bigger picture, it seems some of the consumers are waiting to make their purchases until iMac and Mac Pro machines are modified. Almost all Apple machines have something spectacular about them. Are you planning to purchase anew Mac anytime soon? Do your research to find the one that suits your needs.

Source: All Thing D