According to CEO George Cope, telecommunications giant BCE Inc. is gearing up to launch their own Netflix competitor. The decision, which hinges on the success of the company’s proposed bid for rival Astral Media, will use the latter’s content to sell in an on-demand format in both French and English.
The made-in-Canada content service with be available on various platforms (cable, satellite and IPTV provider) and devices fully on demand. The service is an undeniable run at Neflix, which is currently used by more than 10 per cent of the Canadian populace. Astral can offer quality content from brands HBO Canada, The Movie Network and TeleToon.
As of Monday, the Canadian Radio-television and Telecommunications Commission (CRTC) has been conducting a hearing pertaining to Bell’s $3.4 billion Astral Media acquisition deal (TQ was on it). The commission will hear various sides of the deal including competitors in telecommunications and radio, producers, consumer advocates and film groups.
Another factor to consider is that the CRTC has a market share threshold of 35 per cent for one competitor. Cope told the commission on Monday that the deal would bring Bell’s share of the English language market to 33.5 per cent, within the requirements. Rival firms are set to show calculations of their own that show the threshold being exceeded.
Whatever the outcome, Cope did make an interesting point when discussing how the Astral Media deal could benefit Canadians overall.
“The Canadian system needs companies with the scale to compete against foreign content companies like Netflix, Apple, Google and Amazon.”
SOURCE: Vancouver Sun
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