Market research firm International Data Corporation (IDC) has released new data that shows Research In Motion (RIM) has slipped into second place in Indonesia after Google’s Android mobile operating system became the leading OS in the country. Traditionally, RIM has seen Indonesia to be a stronghold for its BlackBerry devices which have fallen from grace globally after competition from Apple’s iPhone and Android powered devices from Samsung and HTC ate away the Canadian firm’s market share.
According to the IDC report, devices running on Android and manufactured by companies like Samsung, HTC and Sony grabbed 52 percent of the total number of shipments to Indonesia in the second quarer of 2012. Another factor that has put negative pressure on RIM devices is that delay in the release of the new BB10 operating system and associated devices. IDC’s Darwin Lie further explains, “The increase in shipments of Android-based phones in Indonesia is driven not just by its affordability but also the broad range of applications and growing popularity of touchscreens. The delay in the launch of BlackBerry 10, which is causing buyers to wait until 2013 for new models, has also contributed an impact to the change in OS preference.”
Indonesia has a population of 250 million individuals and smartphone represent a small portion of the overall mobile mix as most Indonesians prefer feature phones. Forecasts show that 45 million feature phones are expected to be shipped to Indonesia while only 7 million smartphones are expected. However, the smartphone sector is growing and RIM will want to stay dominant in the region to keep its already struggling global business afloat. RIM may not have to worry too much because even though they have slipped to second in operating system, the company is still the dominant smartphone device maker in the country. Research from Gfk shows that 53.5 percent of smartphones being sold in Indonesian markets are made by RIM. Even IDC states that RIM’s BlackBerry will stay on top as the smartphone market in Indonesia grows 25 percent from last year.
Source: The Next Web
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