Rovio, the company behind the global hit iPhone app Angry Birds and CERN, the European Organization for Nuclear Research, are partnering up to develop “fun learning experiences” for children that will attract young kids to the wonderful world of science. The two organizations made a joint announcement of their plans at the Frankfurt Book Fair in Germany.
Finland based Rovio has been trying to use the success of Angry Birds and translate that into learning programs for children. The entertainment media company has already created the Angry Birds Playground and Angry Birds activity parks. The Playground is meant for children aged three to eight years and is part of the Finnish National Curriculum for kindergarten. Rovio is also expanding its merchandising of Angry Birds to kids’ books which are meant for entertainment. The children’s reading materials will be created with Egmont Publishing. Rovio also has plans for t-shirts, toys and theme parks based on Angry Bird characters.
With some solid experience in developing kid friendly tools, Rovio will now be working with CERN to develop books and board games that will act as learning support material. The company will add more types of class room aides as soon as they are made.
Head of Education for CERN, Rolf Landua, spoke at the launch of the collaboration with Rovio and said, “Modern physics has been around for 100 years, but it’s still a mystery to many people. Working together with Rovio, we can teach kids quantum physics by making it fun and easy to understand.” He further stated that, “It’s a great fit for both sides, combining physics and Angry Birds in a fun way. Rovio has a great platform, with a broad reach and highly engaged fans, which makes this collaboration very promising. With Rovio and Angry Birds Playground, we get a great channel to communicate what CERN does.”
Rovio explained how its new venture will help children when Peter Vesterbacka, Rovio CMO, claimed that, “With Playground products, kids can have fun and learn more about physics than they would’ve in the ‘old-fashioned’ style of learning.”
Source: TechCrunch
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