The Canadian Radio-television and Telecommunications Commission (CRTC) has released two bulletins that feature guidelines for Canadian businesses in an attempt to raise awareness of the anti-spam laws of the country. In announcing the guidelines CRTC said that they expect the legislation to come into force in 2013.
Andrea Rosen, Chief Compliance and Enforcement Officer for the watchdog organization had the following to share; “We are committed to protecting Canadians from the harm caused by spam and other electronic threats. Canadian businesses, both large and small, are strongly encouraged to familiarize themselves with the law, the regulations and the information bulletins. Even though the law is not yet in force, businesses should start preparing now by updating their practices and developing compliance procedures.”
To help businesses interpret the law and the CRTC’s regulations relating to it, the information bulletins set out examples of acceptable practices. For instance, the law will require businesses to obtain every consumer’s express consent before sending promotional emails and other commercial electronic messages, eliminating spam in the process. In one of the information bulletins, the CRTC has clarified how toggling (a check box on a website) may be used as a means for obtaining consent. The other bulletin provides clarifications on the information that must be included in a message.
These two bulletins are the first of a series to facilitate compliance with Canada’s new anti-spam legislation.”
The main aim behind releasing this legislation is to save people from malware, spyware, phishing, spam and any other kind of “electronic threats.” Since the CRTC is one of the main agencies that are responsible to implement this law and thus possess the authority to take action against the violators, fine them or start an investigation against people who change transmission data, install malware or send unnecessary spam. Kudos to the CRTC for making some helpful suggestions.
Source: Canadian Advertising and Marketing Law, The Globe and Mail
Wi-Lan Inc. Files Law Suit Against Toshiba for Patent Infringement
[RUMOR] – 13-inch MacBook Pro With Retina Display Will Cost $500 More Than its Predecessor
Lunches So Good Kids Can’t Ignore Them
Invigorating Ginger Smoothie
The U.K.’s Youngest Parents Ever
The new hair Jennifer Lawrence