With the passage of time radio seems to be vanishing away from our lives. Observers believe that satellite TV and the latest smartphones have together diminished this service out of our daily routine. However, Greg Starling the COO and President of Buzzam Radio thinks otherwise.
According to him, “Millions have become frustrated with ‘old school’ broadcast, and have abandoned radio entirely for services like Pandora. The problem with Internet radio services is that they omit critical elements of radio like news, weather, commentary and other entertainment.”
So Starling and his software house team in Oklahoma City decided to revive radio by offering an app through their start-up which will breathe life into radio by bringing all the “critical elements” back into this medium. As a result of this effort, the Buzzam Radio app was developed. This app is basically a personalized location and activity-aware radio that exists in the iTunes store.
As per Starling, “Buzzam curates the best of the traditional radio experience together with your favorite music, then brings other textual content like Facebook and Twitter updates into an audio stream customized for each user.”
Buzzam can perform all these functions with the help of LTE technologies, smart phones with GPS facility and cloud-based delivery systems. With this app, Starling and co. have given broadcast market a new direction, dubbed “ExactCast”, where users can create their own personalized feed. This includes whatever type of music, news, traffic, weather and social feeds they like to have.
CEO of Buzzam, Josh Wright said, “Streamlined personalization is a growing expectation for consumers. People design their own clothing, computers, furniture, food and cars online. There are personalized digital magazines and books, cars that read text messages, and 3D printers that can build almost anything. So we thought, ‘Why shouldn’t your radio be custom too?'”
The following are some of the combinations of Buzzam Radio that a user can select while also pressing the skip button to discard news when he or she would rather hear something else.
Music: This option plays songs from the library of a iOS device.
Spotify: This function will allow users to use this app on their smartphones and play music of their choice. However, this feature is currently not functioning properly.
Rdio: This feature is also not very different than the Spotify option, as it performs almost identical functions. As with Spotify, Starling and his team have been unable to make it work correctly.
News: This function adds pro podcasts from users’ areas of interest such as entertainment, sports, science and lot more from the news sources, which they have the option of selecting. Users have options to get their feed from the following: BBC, NBC, Fox, NPR and CBS. In addition to this users can also receive ads of his or her choice.
Weather: This feature will utter both future and current weather report of its users’ area.
Traffic: Through this users gets to receive traffic updates, when they are driving.
Facebook: This is the most interesting feature Buzzam has, as the app plays feline music in the backdrop, while a robot reads some updates from users’ Facebook account along with the names of people who have liked anything on your status plus comments.
Twitter: With the same robot voice mentioned above, users can also hear all or specific tweets in their account.
Podcasts: This enables users to blend podcasts on the internet.
In addition to this there are some other options too such as comedy, business, health, entertainment, science, stocks, technology and sports.
According to Starling the firm has set out the following; “Our goal is to perfect radio. From radio’s humble beginnings more than 100 years ago, Buzzam can now ExactCast everything you want to hear into one place, when and where you want.”
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