With the holiday season fast approaching, the world’s leading furniture retailer and home products company, IKEA has released its digital holiday catalogue for its customers. The name of this catalogue is ‘Celebrate Brilliantly’, and features everything fans of the brand and store have come to love over the years with an impactful upgrade; Pinterest integration. IKEA customers can now click on any product within this catalogue and share or pin various items from this record on Facebook. Moreover, this amazing catalogue also enables customers to mix and match featured accessories and furniture on the page in order to create their own hypothetical space or make their own desired index out of this catalogue.
Brownstein Group is the firm that created this astonishing catalogue for IKEA and the inspiration behind creating this digital holiday catalogue was to emphasize on how this international home products firm can amuse and make an impression on its clients all through the holiday season.
The developers of the ‘Celebrate Brilliantly’ catalogue also made it highly compatible, as customers of IKEA can open it on various devices that support the HTML5-based platform. As a result of that, customers can easily watch videos of different products on this catalogue. Additionally, they can also click on images to get more tips and information.
However, the best thing about this catalogue is that IKEA customers can plan their in-store and online shopping by personalizing their very own shopping list. Plus the ability yo use Pinterest to target products on Facebook allows customers to share their favourite items with their family and friends to serve as gifting ideas or to inspire lists and home shopping of their own.
In brief, with the help of ‘Celebrate Brilliantly’ catalogue this Swedish home products company will be able to lure more clients and make shopping of different furniture, appliances and architectural designs easier, more engaging and increasingly fun. Good on you IKEA.
Source: PSFK
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