QuickPlay, the Toronto based firm that specializes in cloud based distribution of media content to IP-connected devices has a new majority shareholder, Madison Dearborn Partners. The deal totals $100M in value, leaving Madison and QuickPlay’s employees owning the vast majority of the company. The deal served to buy out former investors such as General Catalyst, Ventures West, J.L. Albright and Up Capital.
The company employs roughly 200 people in bothTorontoandSan Diego,California. The investment will aid in international expansion plans that includeEuropeas well as the highly lucrative Asia Pacific region. It is expected that offices will be set up to serve both hubs in the coming months.
QuickPlay’s value lies in its diversity, as it is capable of running on 300 plus cross-platform devices. It also manages 1.5 million media assets for 3,000 content providers that includes big plays such as AT&T, Samsung, Rogers Communication, BCE and Verizon to name a few.
The other appealing aspect of the company and perhaps the main reason forMadison’s pay out is related to how QuickPlay has integrated the cloud into what they do. This has allowed for a wide range of content to be available via mobile devices, Smart TV’s and almost anything else that features internet access in both an effective and cost efficient manner.
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