Ginger.io, a startup that deals with behavioral health analytics, has made public that it has received $6.5 million in Series A funding led by Khosla Ventures on November 28. Other participants in the round included seed investors True Ventures and Romulus Capital. Vinod Khosla, the brains behind Khosla Ventures talked about Ginger.io in a press release and stated that the firm is “at the forefront of data-driven technology and healthcare.” In the same press release, the CEO of behavioral health analytics startup, Amnol Madan, referenced a TechCrunch post in which Khosla discussed Health 2.0. At the time he had stated that the sector would move towards the use data and sensors and had a lot of potential for growth.
Ginger.io was incubated at TechStars and was the result of Madan’s work during his time at the MIT Media Lab. Ginger claims that its product is a “check-engine light” for healthcare. Individual’s activities are tracked through their smartphones and any changes lead to warnings. This monitoring tool is quite useful for people dealing with diabetes, depression, and cardiovascular disease.
Madan states that the current relationship between doctors and patients is “episodic”. Even with conditions that are chronic, a patient only goes to a doctor when something is wrong. Ginger.io will allow health care providers the ability to track patients after their appointment to monitor their condition. Madan asks, “If you’re a hospital with 10,000 patients who have a certain condition, how do you know which 300 to reach out to?” He believes that his company is the answer to that question.
Ginger.io co-founder Karan Singh talked about new health care laws that are focusing on “proactive” care. This good for Ginger.io because this is exactly what it does. Singh goes on to say that using mobile devices as a monitoring tool is a great idea because it is “the common denominator” and “increasingly crosses demographics.”
Source: TechCrunch
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