It seems that Google is following an aggressive business policy, as the search engine giant is looking to acquire various businesses nowadays in an attempt to bolster its already impressive portfolio. The most recent acquisition made by this multinational corporation was of coupon marketing company named Incentive Targeting that took place in the last week.
More recently, Google has purchased Canadian startup BufferBox for $17 million. The Waterloo based startup has already been doing business for about two years and follows similar business model to that being used by Amazon Lockers. With this new association, Google is gearing up to give Amazon a tough time in this business sector as well.
As far as BufferBox’s business model, the Waterloo based startup is designed for purchasers of online goods who believe that are likely not be at home or the office to receive their couriered packages, gifts or other important documents via mail. Rather putting such deliveries at risk, BufferBox allows clients to sign-up with the service and ship their packages or mail to a colourful Bufferbox mailbox conveniently located in transit hubs nearby so that they can pick up the safely kept parcel at their earliest convenience.
The idea behind BufferBox was developed with online consumers in mind; providing said purchasers with a self serve, automated parcel pick up service, a trusted and convenient substitute for home delivery.
The purchaser gets to know about the pickup the moment their package arrives in the BufferBox through an email that also includes an exclusive and one-time use code which client are required to use if they want to retrieve their parcel from BufferBox.
Explaining their business model co-founder of BufferBox, Mike McCauley said; “Online shopping can be cost effective and time saving, but today’s outdated and frustrating parcel delivery process can ruin the experience. Our technology offers people shopping online peace of mind that their parcel is secure and available for anytime pick-up.”
Source: NetNewsLedger
HTC Not Planning to Make its Low Cost Windows Phone 8S Available for Sale in the U.S.
Uber Ordered To Charge $75 Minimum Fare In Vancouver By Passenger Transportation Board of BC
Lunches So Good Kids Can’t Ignore Them
Invigorating Ginger Smoothie
The U.K.’s Youngest Parents Ever
The new hair Jennifer Lawrence