American car manufacturer, Ford, has bought the services of late night network comedian Jimmy Fallon to help the firm develop a 60-second Super Bowl advertisement. The ad spot will be for the Lincoln brand of automobiles and will be the result of a crowd sourcing effort. Fans will submit their ideas on Twitter in an attempt by Ford to increase the marketing of the brand to a younger audience.
Lincoln hit its peak popularity in 1990 had has since seen a decline in sales of 63%. The car manufacturer has already started its campaign to bring attention to its brand with an advertisement that shows American presidential great Abraham Lincoln. The marketing campaign showcases classic Lincoln cars along with famous personalities from American history including Clark Gable and Dean Martin. The ad has also been timed to coincide with the recently released feature film Lincoln.
The crowd sourcing campaign from Ford is called SteertheScript and will feature Fallon playing out what ever script is developed with the help of fans. Fallon is a big Twitter user and with 7 million plus followers his following trumps that of the Lincoln brand which only has 170,000.
Lincoln’s director of marketing, sales and service, Matt VanDyke, spoke to Bloomberg about the effort and said that, “We’re going to put a different twist on it and approach it in a very social way and try to do something that hasn’t been done before.” Ford maybe looking to emulate the success of Chevrolet, after they go the 20 most-shared ads of the year thanks to their collaboration with OK Go for a Super Bowl spot in 2012.
Source: Mashable
Oracle Announces Three Dividend Payments by Year End to Avoid Fiscal Cliff
Apple Hiring Former Texas Instrument Chip Engineers In Israel
Lunches So Good Kids Can’t Ignore Them
Invigorating Ginger Smoothie
The U.K.’s Youngest Parents Ever
The new hair Jennifer Lawrence