The biggest disadvantage of having a public rivalry is that your opponent never misses a chance to make your misfortune even more distressing. A similar thing has happened with famous iPhone making company, Apple as its foremost rival company, Samsung did not miss the opportunity to make fun of this California based firm over recent mapping apps gaffe in Australia.
The South Korean electronics manufacturer thoroughly poked fun at Apple through its guerrilla marketing, which featured an off road vehicle fully muddied-up standing along with a small tent and few other supplies for camping. In front of all these things a sign was placed that says, “Oops, should have gotten a Samsung Galaxy S III. Get navigation you can trust.”
Samsung made fun of its competitor in Sydney on December 12, as earlier Australian police reported that several people were found stranded in the National Park of Victoria. The mapping apps of Apple were showing the city of Mildura in the centre of the Murray Sunset National Park while it is actually about 44 miles away from the original site.
After these incidents the law enforcement agency of Australia suggested iPhone users to rely on other GPS systems and paper maps instead of using the mapping app on their handsets because “Police are extremely concerned as there is no water supply within the park and temperatures can reach as high as 46 degrees (115 degrees Fahrenheit), making this a potentially life-threatening issue.”
Therefore, by showing this lost and muddied four wheel drive along with camping supplies, Samsung really teased Apple over its struggle with the mapping apps. This was not the first time that Samsung has done anything like it, as earlier the South Korean company has spend substantial resources into TV ad campaigns, which depicted Apple’s devices far behind in features than Samsung’s products and it also called people who use them are old fashioned.
Apple might look to answerback Samsung when they meet in the court of law during their next hearing on infringement of patents that is to be decided in the upcoming weeks.
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