Adspert has announced its new free iOS app that allows users to monitor Google Adwords campaigns through their mobile devices. The company offers a web-based bid management tool for the popular Google AdWords system and has developed the new app for devices like the iPhone, iPad and other Apple devices running on iOS so that marketing managers can monitor their campaigns anytime and in any location. That is why the app is called “Adspert Real-Time” and gives the user a real time view of their online marketing efforts.
The app gives real time data about the campaign including “conversions per Google AdWords account, average price per conversion, and daily costs incurred for search and display ads.” The app has also been designed to offer multi-account support. This is a good feature to have because it makes comparisons between different campaigns possible.
In a move that may also be a marketing tactic, the new app is free for all users and new comers do not need to sign up for the paid service from Adspert. This is a good move from the company because it will give a wider audience the chance to experience the service and may be even switch to the paid features. Adspert did the exact same thing with its Android app when it was released in September on the Google Play store.
The new iOS is the latest to come from Adspert which was in the news last month after its parent firm, Bid Management, got funds from the ProFIT finance program. The Investitionsbank Berlin early-stage investment department injected “seven-figure financing” into the German firm.
Adspert’s target audience include SEO firms or the online marketing departments of corporations. The firm claims that its bid management tool can be used to “optimize and fully automate” Google AdWords accounts. The company founders have experience in the finance sector and have developed a technology that is a unique way to utilize performance-based marketing and increase ROI.
Source: TechCrunch
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