Search from Mobile Cutting Share of Desktops

By: Umair Yousuf  |   January 12th, 2013   |   Google, News

Analysts have been predicting the death of the PC for some time now as smartphones and tablets are increasingly becoming more popular amongst consumers. It seems that the decline of the PC is continuing with no end in sight as the latest statistics from comScore point out.

 

According to research on the devices people are using to access search, comScore found that a growing number of people are using mobile devices to access search rather than traditional desktops. An estimated 25-30% of all search traffic is expected to come from mobile devices by the end of 2013, while certain categories are already seeing a large number of traffic coming in from mobile rather than desktops.

 

For Google these statistics are like a double-edged sword due to the fact that mobile search is not as big a money maker as the desktop. On the other hand Google completely dominates mobile search with greater than 90% share of all search queries coming through mobile devices. Its domination of mobile is guaranteed as the search engine is default on Android, the world’s most popular mobile OS as well as a Google product, and Apple iPhones.

 

Ben Schachter of Macquarie in his research report said:

 

“We estimate that as much as 25-30% of all Internet search traffic could be coming from mobile devices as of year-end. Moreover, in certain categories, such as restaurants, we believe that well more than 30% of queries are already coming from mobile devices (other key categories such as Consumer Electronics, Beauty & Personal, Finance/Insurance, and Autos also have a meaningful share of mobile queries).”

 

Google is in a great position as its dominance on the growing mobile share of online search will easily enable it to gain further revenue keeping it well ahead of the competition.

 

Source: Business Insider