Technology companies like Amazon and Apple are aggressively pursuing the “app store” concept by providing a large number of apps for purchase through their online stores. Search giant, Google, bucked the trend and called its app store Google Play to give it self a unique place in the app ecosystem. Blackberry maker Research In Motion has decided to follow Google’s lead and the Waterloo based company has omitted the word “app” from its app store’s name and simply branded it Blackberry World. The app store from RIM was formerly known as Blackberry App World and the Canadian company hinted about its plans to remove the word “app” from the title back in November of last year. RIM has now officially made the change and it will be in effect from Monday, January 21, 2013.
The main reason for omitting the “app” word from the online store was that RIM will now offer more than just apps.
As RIM stated that, “It is now simply called BlackBerry World. The naming change reflects a shift in the type of things you can purchase from the store as we transition to BlackBerry 10 and beyond. It will now be home to Videos and Music as well. BlackBerry World is going to be the one-stop shop for all of your mobile entertainment needs.”
RIM explained the move further an said, “With BlackBerry World, there are various ways to browse, download, buy, and manage apps using a BlackBerry smartphone, BlackBerry PlayBook tablet, or desktop or laptop computer,— inspiration is at your fingertips. And if you find something you love and want to tell the world, you can easily share it with your friends over BBM, Facebook and Twitter. Also, you can simply tap smartphones together and invite your friends to download it — just like that.”
RIM has also said that the new change will be dished out to BlackBerry smartphones and PlayBook tablet in a few weeks time.
Source: TechVibes
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