Test drives today are just a small spin around the block for most vehicle buyers leaving much to be desired as customers cannot fully test or experience the handling, power and acceleration of the vehicle they wish to buy. One company though is seeking to change that.
Audi Canada it seems has realised the dissatisfaction many customers feel with traditional test drives with the company adding a new fun element to its test drives providing customers with a unique experience which will help them to make the big decision to buy a vehicle.
Instead of the normal way by bringing customers to the showroom and getting them behind the wheel of its cars, Audi Canada working with advertising agency Zulu Alpha Kilo, have created a race track of slot cars in the heart of Toronto’s financial district.
The race track consists of custom made 1:32 scale Audi Quattros allowing the public to race through a rigorous course using a custom controller on iPads. It is not just any race as a live leaderboard available online and onsite kept times of the players with the person making the fastest race time getting their hands on a complete Audi Driving Experience Package featuring a hot lap on a race track in the real Audi A8 Quattro.
Brilliantly innovative, Audi’s new method of providing customers with an amazing and fun experience that brings the features of the Quattro to life is enticing people from around the city.
An amazing idea the race track showcases Audi’s creativity as well as its vehicles prowess on the roads.
Source: CoCreate
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