Vancouver-based Immersive Media provides full motion, 360-degree interactive videos and has joined hands with London-based Streamworks International, which offers online videos via on-demand, live services. This new association will allow Streamworks to encode live 360 degree video from Immersive Media with the help of its very own compression technology. Once Streamworks completes the encoding, viewers will able to see Immersive’s work from anywhere and on any device.
Founder of Streamworks, Ray Mia said that, “Immersive Media has already broken new ground in the video industry with its stunning 360 degree video productions. From its beginnings with the invention of ‘Street View’ for Google Maps, its work following the Olympic Torch during the London 2012 Olympics for Lloyds TSB, to the streaming of the Republican and Democratic Conventions partnered with CBS. The company has enabled the ability to record and publish impressive high-resolution, highly interactive 360 degree video.”
In order to make this partnering work, Streamwork says accessibility to Immensive’s work from all devices is necessary.
CEO of Immersive Media, Myles McGovern explains this as, “Immersive Media specializes in end-to-end, 360 degree full spherical video solutions. Live events can be challenging, as our technology relies on high bandwidth. In partnering with Streamworks, we are now working with a company that excels in providing technology to deliver our live video/imagery without high costs or the need to build new infrastructure. The combination of our 360 degree video, along with the live streaming encoding technology of Streamworks, will offer online viewers a truly unique, interactive experience for live events online.”
Source: TechVibes
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