Amazon is making a big push towards becoming relevant in the digital marketing space as it rolls out new advertising packages for marketers in order to grab a chunk of the fast growing digital advertising segment.
The company faces stiff competition in this segment from established giants such as Google, Yahoo, AOL and others but Amazon is confident of making the same impact in digital advertising like it did in retail. With the new packages marketers will be able to push their products to consumers on Amazon’s own websites, the Kindle eReader as well as other partner websites.
Amazon provides a huge potential audience for marketers but additionally it will also enable them to personalise advertising based on the shopping habits of more than 188 million Amazon customers. This insight is like gold for advertisers and Amazon is counting on its huge databases to attract further ad-spend towards its own websites.
Analysts observing the digital market feel Amazon has an edge over its rivals even though its current share of the pie is small. They believe that the company’s personalisation techniques, massive customer base as well as rich insights into the habits and likes of customers will make the company an attractive option for web advertisers.
This though will pose a serious threat to Google, which currently dominates online advertising. Colin Gillis, technology analyst at BGC Partners, said:
“What’s the difference between a user and a customer? The difference is a customer has given you their credit card data. Google has millions of users, but far fewer customers.”
Amazon’s entry into this segment is a huge development and it remains to be seen whether the online retailer will destroy the competition once again.
Source: Financial Times
Google Sets Its Eyes on North Korea
Investors Eye Positive Q4 Result for Amazon
Lunches So Good Kids Can’t Ignore Them
Invigorating Ginger Smoothie
The U.K.’s Youngest Parents Ever
The new hair Jennifer Lawrence