According to iphoneincanada.com, Bell, TELUS and Rogers are going to overhaul their Verizon attack ads. A source confirmed on August 16 that plan for new campaign is set to be launched in the next week. Newspapers and TV channels have also been focusing on how this move will result in loss of privacy in Canada. Earlier, Verizon was found to be involved in the NSA’s leaked surveillance programme as well.
The campaign is likely to focus on Verizon’s route to enter Canadian market, a move that has threatened to result in a loss of privacy for the people, a source said, who declined to be named to public.
“The planned campaign, which has yet to get a final green light, will focus on how Verizon’s entry into Canada could open the door to overreaching surveillance and a loss of privacy for Canadians, said the sources, who declined to be named as the plans are not yet public”, said iphoneincanada.com.
“They’re either going to have to fold their tents and live with this, or win the fight,” said a source familiar with the new campaign. “If they are going to win the fight they obviously need much more aggressive tactics. There’s enough negative feedback about the campaign coming in that they’re scrambling for new messages,” the website further added.
Another ongoing campaign is designed to convince Ottawa to change its wireless strategy to open doors for Verizon to the Canadian wireless market. Sources have also confirmed Verizon’s participation in the 700 MHz spectrum auction first, even before acquiring Mobilicity First.
There are also indications that incumbents are going to speed up their efforts to lobby against Ottawa as ongoing campaigns have not achieved anything substantial rather than attracting negative attention from Canadians and other key players in the industry. Minister James Moore believes the negative feedback could cause Ottawa to not back down from teclos.
In an interview with iPhoneinCanada, Moore told us “we’re not going to change our policy and said the spectrum auction, which has already been delayed twice, will move forward as planned. Ottawa today launched its own website called Consumers First, in response to the incumbents’ Fair for Canada campaign. Rogers, TELUS and Bell own 85% of the wireless spectrum in Canada and hold 90% of the telecommunications market. Ottawa’s wireless policies would allow foreign companies like Verizon to invest in a company with less than 10% of the telecommunications market.”
Source: iPhoneinCanada
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