Following a $1.2M seed funding round roughly ten months ago from large VCs such as Google Ventures, Kleiner Perkins, Opus Capital, Shasta Ventures and AOL Ventures, San Francisco’s Crittercism is back at it again.
The start-up has kicked off June with an additional $5.5M in Series A funding for its mobile diagnostic and management tools. The funding features many of the same parties from the seed phase including Opus Capital, Shasta Ventures and Google Ventures. According to the firms SEC filing, a convertible note from the seed funding phase is also included in the latest funding.
Crittercism began as a platform for mobile developers to assess and analyse app crashes and various other issues while also allowing for quick and effective customer support for users. Since then, the firm has evolved into an application performance management solution that is able to capture and analyze real time performance information. The functionality goes beyond basics such as crash reporting to include such things as diagnostics and the tracking of transactions. A valuable benefit for firms is the fact that diagnostic data and analyses can be examined and compared between various versions of an application. This allows developers to understand what has worked and what changes yielded the desired results.
The concept allows app developers to use their resources as effectively as possible by focusing on improving user retention and revenue with information that is provided in real time. Many large firms such as Netflix and Eventbrite are already onboard. The diagnostics are available on both iOS and Andriod devices, meaning a reach of over 125 million unique devices. The firm is also in beta testing for BlackBerry and Windows Phone integration as well.
Although full pricing information has yet to be released, Crittercism in planning on charging its clients based on either volume or based on a small monthly flat rate that will be determined by the size of the enterprise in question.
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