Earlier in this month, several rumours regarding the iRadio service from Apple surfaced online, but none of them proved true. Now Greg Sandoval of The Verge has written a new article about the music service from the Cupertino-based company, which describes numerous music industry insiders claiming that the much talked about iRadio from Apple is coming shortly and the company is aggressively following it in order to launch during this summer. Here is a piece from Sandoval’s report: “Much has been written about Apple’s plan to launch a Pandora-esque service this year. Now multiple music industry insiders have told The Verge that significant progress has been made in the talks with two of the top labels: Universal and Warner. One of the sources said “iRadio is coming. There’s no doubt about it anymore.” Apple is pushing hard for a summertime launch.”
The streaming radio service from Apple has been creating a buzz for a year and during this time all sorts of rumours regarding the project have made their way to newspapers. Bloomberg predicted that iRadio will be launched in the first quarter of 2013, however later rumours swirled in the tech world that due to some delays Apple has pushed the launch of iRadio to the summer. Reports also claimed that with the launch of iRadio, Apple is looking to not only enter a new space, but it is also gearing up to take on music streaming services like Spotify and Pandora, which are already doing well in that zone.
According to 9to5Mac, “Perhaps most damningly, we found pay radio buttons in the iPad’s music player app code earlier this year.”
“And the music industry really ought to want to see this happen because they are coming to realize that subscription music services can bring in significant revenues. This is an important future business model for them. But they should not make the mistake they made in the mp3 market where they essentially gave one company, Apple, the dominant position in the market. If the music industry came together, like the banks came together to create ATM roaming networks, to create a subscription music roaming network, they would create a dynamic where no one subscription music service could create the kind of network effects that would allow them to become the dominant subscription music service. And that is very much in the music industry’s interest.”
Source: 9to5Mac
Photo: iPhoneinCanada
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