AdAge has recently published a story which claims that California-based Apple Inc. is all set to launch its much rumoured iTunes Radio service in September and for this purpose the company has already formed an association with various high-profile brands, which includes Pepsi, Proctor & Gamble, Nissan, McDonalds and others. People, who have knowledge of these negotiations between Apple and its brand partners, are saying that the companies have inked 12-month deals with the iOS device maker, which has been valued in the tens of millions of dollars.
AdAge’s report has also revealed that the launch partners of Apple “will also get exclusivity within their respective industries through the end of 2013,” according to iPhoneinCanada. However, from next year onwards advertisements over iTunes Radio will be widely available, given that “an advertiser agrees to the minimum buy-in of around $1 million”.
Mentioning about the forms of advertisements over iTunes Radio, the report divulged that they will be in three different formats, video, audio and “slate” ads, which are basically interactive advertisements that captures whatever size of screen user is using. So, the screens of roughly all devices such as iPads, iPhones, iPods, laptops with iTunes and desktops are going to be taken over by the slate ads.
“Users will be served an audio ad once every 15 minutes and one video ad every hour, the sources said. The video ads will only be served to consumers at times when they are likely to be looking at their device screen, such as immediately after hitting play or choosing to skip a track.
For the launch, advertisers will be running ads across all of the devices that iTunes Radio will accessible on (that is, anything that runs iTunes). When the launch goes wide in 2014, advertisers will have the ability to target specific devices for their ads. The cost of iTunes Radio ads will increase with the size of the screen, according to agency executives; iPhone ads will be cheapest and Apple TV ads will be the most expensive.”
According to iPhoneinCanada, “While iTunes Radio will be a free, ad-supported service to the public, Apple will also be offering an ad-free option to anyone who purchases iTunes Match, its cloud-based music storage service.”
Analysts are of the opinion that since iTunes Radio is not going to search and play songs on demand therefore music service like Pandora is going to be its instant competitor.
Source: iPhoneinCanada
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