According to the latest report from Bloomberg, the market share of Apple’s iPad in China has received a severe hit in the second quarter of 2013, as it dramatically plunged during the period because of stiff competition from low-cost Android tablets. Previously, China was rated as the largest consumer market for Apple besides the U.S., as historically the Cupertino-based company has maintained a market share of more than 50 percent in the country. However, in the second quarter of this year the shipments of Apple’s iPad to China have dropped by 28 percent, which is big loss for the company.
The report has revealed that local tablets like Teclast and Ramos have now also joined Lenovo and Samsung in competing to capture the tablet market of China that was once ruled by Apple’s iPad. Shedding light on this matter, the managing director of China Market Research Group, Shaun Rein said that iOS device maker is “no longer the must-have product” in any category. He also said that, “consumers are more price-sensitive. Before, people would skip lunch to buy an iPad.”
This could also be judged from the latest numbers of IDC’s research report, which highlights that the number of tablet shipments of Samsung to China has increased radically to more than four times of its 571,000 previous shipments, while Lenovo’s shipments have doubled to its preceding 413,000 shipments.
“Much of Apple’s lost market share went to small Chinese companies, according to IDC’s Chang. Tablet makers with 1 percent market share or less collectively accounted for 50 percent of shipments in the second quarter, compared with 36 percent a year earlier, Chang said.
Those local players include brands Onda and Aigo, and producers who sell unbranded products to others, Chang said. They are able to leverage the same supply chain in Shenzhen that produces components for many name-brand tablets and then copy the business model that allowed hundreds of makers of smartphones to flourish in China, he said.”
However, in contrast to the aforementioned brands of tablets, software giant Microsoft was not able to make its presence felt in the Chinese tablet market in spite of the fact that it has shipped 37,000 units of its Surface Pro and Surface RT tablets to the country. At this point in time, Microsoft has less than 1 percent share in the Chinese tablet market that is way below expectations when the company first launched its slate.
Source: iPhoneinCanada
Photo: Asahi
Apple Acquires the Services of Ex-Senior Vice President of Levi Strauss Enrique Atienza – Report
BlackBerry World Houses 47,000 Low Quality Apps Submitted by Single Anonymous Developer
Lunches So Good Kids Can’t Ignore Them
Invigorating Ginger Smoothie
The U.K.’s Youngest Parents Ever
The new hair Jennifer Lawrence