For the past couple of weeks Apple’s much talked about music streaming service, ‘iRadio’ has been in the news, as various reports suggest that the Cupertino-based company is aggressively working on the service in order to launch it as soon as this summer. However, these reports also indicated that Apple is struggling to sign a deal with music labels, as it offers less incentives to companies in contrast to other services like Spotify and Pandora. This is delaying the project and now it seems that Apple has sorted this issue and according to athelatest report the impending music streaming service from the California-based tech giant may prove to be more lucrative for music labels rather than competing service Pandora.
CNET has reported that Apple is close to signing a deal with two top music labels at least, so it could give life to its long awaited iRadio service that would open a new door for music labels to earn money through the streaming of music content. People who are familiar with the talks going on between Apple and top music labels, have revealed that iRadio would facilitate consumers by offering them a quick way to purchase a song they listen to. This would not only increase the sales of Apple’s iTunes store, but it will also boost the income share of new audio advertisements that iOS device maker is looking to insert in the iRadio service.
Report from CNET also claimed that the product would be knotted to the iTunes and iOS device owners would be the only ones able to use it.
“Apple could sign deals with both Warner Music and Universal Music Group within the next week, according to the sources. But both people caution that the deals have not yet been made and could still fall apart. In addition, Apple still needs to get Sony Music Group on board, as well as the music publishers.
Even so, Apple has told the labels it’s determined to get all its deals signed in time for a summer rollout. In addition to the U.S., Apple is hoping to quickly unveil the service in up to a dozen territories, according to sources, including the U.K, France, Germany, Australia, and Japan.
Though the press has dubbed the service iRadio, in negotiations with the labels Apple is referring to it as its “new streaming service,” says a source.”
Sources also divulged that Apple’s “new streaming service,” is quite similar to Pandora because it does not proffer on-demand listening. In addition, to make it different from other music streaming services Apple is adding unique features to it such as the capability to jump back at the start of the song.
Source: iPhoneinCanada
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