Rumour has it that Apple is looking to announce its own music streaming service similar to Spotify or Pandora and the alleged project would be called “iRadio.” In addition to this, reports also claims that Apple is expected to launch “iRadio” in the first quarter of 2013, but now the New York Times have reported that there is a hold-up so Apple will announce the service by the summer. Mentioning the reason behind the delay, the Times noted in its report that it happened because Apple was not able to “close the deal on crucial license agreements.” Although Apple was able to secure many licenses through ASCAP and BMI, Sony/ATV Music Publishing have recently pulled digital rights for acts that they used to cover. Therefore, the streaming music services got into a situation where it has to negotiate with Sony/ATV.
It seems that Apple’s trouble did not just end there because another recent report describes the California-based company has offered up to six cents on the streaming of every 100 songs as a open bid, which was pretty low. For the reason that Pandora is giving 12 cents on the streaming of every 100 songs, whereas Spotify is paying 35 cents for every 100 songs.
Previously, Reuters had reported that last month, Eddy Cue, Apple’s Senior Vice President of Internet Services along with Tim Cook the CEO of the company met with Jimmy Iovine, who is the CEO of Beats. The meeting was basically set up so Cook could learn more about the forthcoming streaming service from Beats known as “Project Daisy.”
The complete details regarding the meeting were limited therefore it cannot said with surety whether Apple and Beats have agreed to ink a deal or are close to striking a one related with a music streaming services. It is more likely Cook might just want to know about the business model of Beats streaming music services so he could take some cues from them and quickly sort their issues and launch the service.
However, it was not the first meeting between the executives of Apple and Ivoine, as earlier Beats’ CEO had a meeting with late Steve Jobs during which he tried his best to convince him to start a streaming music like model. However, Jimmy was unable to convince Jobs and later Apple started following a pay per download model with its iTunes Music Store.
Photo: Indie-Music