For those who have yet to enjoy the procrastinators’ paradise that is theChive, we encourage you to do so immediately. As in click on that hyperlink right now. Go on, we will wait. Thank yourself. The incredibly addictive site represents far more than pictures of women’s rears and gravity defying bras as the people who frequent the site can quickly attest. It is a collection of like-minded and fun loving individuals (male and female) who come together often to promote and encourage aspiring models and beautiful women world round (Shay Marie and There Are Sexy Chivers Among Us) as well as raise funds for wonderful and inspiring causes through the aforementioned community.
The familial unit behind the website and its affiliates the theBerry, theThrottle and theBrigade is ResignationMedia. Cleverly named after co-founders and brothers from the same mother John and Leo Resig, theChive has absolutely exploded over the past few years to now become The World’s Largest Photo Entertainment Website, entertaining 750,000 visitors per day and 85 million page views monthly (and growing).
The company’s latest project, along similar lines to what has made the team and their website wildly popular, includes viral images and photos admiring things that men (and a surprising number of women) absolutely love. The project, called Tapiture, is probably best described as Pinterest for men. Tapiture allows the quick “tapping” of photos that are man-centric in nature including things like attractive women, innovative products, funny things and anything else that you or others would find interesting.
To add an element of real legitimacy to Tapiture, the Resigs announced the hiring of John Ellis as the site’s new CEO. The industry veteran left his previous job leading operations at the marketing network Webxu and served as COO and CMO at NextMedium giving him a wellspring of marketing knowledge.
Tapiture and Resignation Media has set the goal to become “the most interesting homepage in the world” eventually gaining the user engagement that will rival Reddit. Thus far Tapiture has leveraged their loyal following on theChive to bring 26 million page views and 1.5 million unique monthly visitors. We sincerely wish ResignationMedia all the best with their latest venture as they continue to entertain millions.
SOURCE: TechCrunch
PHOTO: PandoDaily
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