BlackBerry Confident In Its Enterprise Offering

By: Zain Nabi  |   March 6th, 2013   |   News, O Canada, Smartphones

One of the prominent features of BlackBerry is that it caters to the corporate consumers and suits their needs rather effectively. The Canadian-based company has tried its best to rubbish the impression that it only caters one particular target market and ignore others, and has introduced a variety of features to target a broader market. However, there is no denying that its corporate consumer base is still very strong and it certainly does not want to lose it.

 

But BlackBerry is facing competition from its rivals that have also decided to enter the enterprise market and challenge BlackBerry. Samsung has already announced that it would also start focusing the enterprise sector and on the face of it this should have sent the alarm bells ringing for the Canadian company. However, that has not happened, and BlackBerry, apparently confident of its own enterprise, has somewhat welcomed the arrival of other companies in this sector. ZDNET quoted Jeff Holleran, senior director of enterprise product management at BlackBerry, as saying:

 

“As an enterprise software vendor we’re building these solutions out to go across all of those platforms. You have the ability to separate data across the platforms — we’ll be delivering that with Secure Workspace — and with BlackBerry 10 we have the unique ability to separate the data for the purposes of data leakage but bring it together when appropriate in places like the Hub so you have a single place to go for messaging, or in applications like the calendar where it only makes sense to have a single calendar view across items.”

 

Meanwhile, some BlackBerry fans have also got a glimpse of Secure Workplace, a feature that will present in the new BlackBerry enterprise server. The new feature will extend BlackBerry’s security capabilities to other devices running different operating systems. Holleran said of BlackBerry Secure Workplace:

 

“The BlackBerry Secure Workspace really provides that secure space for iOS and Android devices, with a full PIM (Personal Information Manager) suite inside of there, they can put their applications into to operate securely with other applications.”

 

There has been another development with respect to BlackBerry. It has been reported that more than 100 businesses in the U.K. are using the BlackBerry 10 operating system on a trial basis. This is a good development for BlackBerry as if the users show good response it can certainly grow its customer base.