The time has come to ascertain the magnitude of the impact BlackBerry’s effort has created in the smartphone industry during the last couple of months as the Canadian-based company prepares to present its sales figures this week. However, many analysts have predicted a dull result for the company that was formerly known as Research in Motion.
The company launched its recent Z10 smartphone at the end of January 2013. The phone was made available first in the U.K., and then went on to hit the markets of Canada, UAE and many other European countries. Its launch in the U.S., the biggest market of the phone, was delayed due to some regulatory hurdles and the phone was made available in the country only this month.
BlackBerry is going to announce its sales figures from the time when the phone was launched to early March. The report will not include sales figures from the U.S. market as it is too early to judge its performance there.
According to the Globe and Mail, many analysts are of the view that BlackBerry might not be able to show some very fascinating stats with respect to the sales figures. It quoted Ehud Gelblum, an analyst with Morgan Stanley, as saying to his clients:
“We continue to believe (BlackBerry) is unlikely to emerge as a strong (third operation) and that BB10 primarily sells into existing BB7 users, not Android or iOS converts. However, in contrast to our prior thinking, we now believe there may be room in the handset market for niche mid-range players.”
It should be noted that BlackBerry has introduced a new product in the market after a very long time. It had changed the launch date of the new phone a couple of times before finally presenting the new Z10 phone. During the time the company was out of the market competition, other players, especially Samsung and Apple, continued to flood markets with their products and eventually captured the market, leaving very little room for other companies to grow. In this scenario, BlackBerry is not expected to dominate the smartphone market, but the Z10 is said to me the make-or-break phone for BlackBerry and its better sales figures are necessary for the company in order to survive.
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