According to the latest report from the Wall Street Journal, BlackBerry is looking to turn BBM into a separate company that would enable it to work more independently. The news did not came as a surprise because after the failure of its latest BlackBerry 10 hardware and software BlackBerry the company showed losses in the last quarter and made it known that it is now considering all options including selling and going public. Prior to this announcement, BlackBerry revealed that it will bring BBM to both Android and iOS devices, so if the company is thinking of spinning off as a separate entity, the service is likely to get better. Below are few excerpts from the original report of WSJ:
“The Waterloo, Ontario-based smartphone maker is working to revive BlackBerry Messenger even as it pursues a strategic review that could result in a sale of the company.
The subsidiary would be called BBM Inc., according to people familiar with the matter. The move signals that BlackBerry is trying to position BBM as a valuable asset ahead of a potential sale.”
Even at this point in time when BlackBerry does not have a significant share in smartphone market, the number of its BBM users still stands at 60 million and if the Canadian smartphone maker makes it a separate company it will be able compete against other similar services such Viber and WhatsApp in a better way. In spite of the fact that WhatsApp currently has over 200 million users, but the reason this service has such a huge users base is that it is available on different platforms.
So imagine when BlackBerry will roll out BBM to Android and iOS platforms it will instantly gain more users and most probably can beat WhatsApp and other services. The Wall Street Journal has even heard that BlackBerry is also working on a desktop variant of BBM as well. The sources of the media outlet has also claimed that Canadian company has been planning various offerings internally for the past several years, as they had produced a platform like working BBM service about three years ago.
However, the executives of BlackBerry did not agree to make the service available to the general public. Even the desktop edition of BBM messaging app was ready to roll out two years ago, but executives of the company also declined to release it. Let’s see now what CEO Thorsten Heins and other executives of BlackBerry will do now.
Source: iPhoneinCanada
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