Bow & Drape is US retailer that sells custom made dresses online using exact measurements to create the perfectly fitting dress. The ecommerce site also allows design customization and offers basic styles upon which customers can add their own personal touches. The startup’s customers can choose unique embellishments, colour, material, design, sleeves length in kine with form specific body measurements.
There are a number of ecommerce stores that are using the latest technologies to create the perfect fit for customers. Where Bow & Drape differs is the fact that the service has chosen to go the classical route and uses cotton muslin. The technique employs a stiff, dressmaker’s cotton that is made in the shape of the dress. Tis material is sent to the prospective customer who then wears it to specify their measurements accordingly. The tailor then uses the cotton muslin and its measurements in order to adjust the size properly so that the end product fits perfectly.
Bow & Drape does also offer another option for dress fitting that is more high tech. Buyers can use the “photorealistic dynamic configurator” which allows them to go through six different clothing models that can have alterations done to the trims, fabrics, sleeves, and hem lengths. The tool lets a user develop up to 3,000 different combinations. The site is developing this technology further and hopes to one day have avatar that users upload for fittings.
Bow and Drape wants to bring back traditional dressmaking and craftsmanship by using modern technologies to create a great buying experience. User designed clothes are made using high quality natural fabrics like cotton, wool and silk. New England-based seamstresses create the dresses in about 2 weeks from the time the order is placed.
Source: PSFK
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