London Fashion House, Burberry, started off as a maker of rain-wear before morphing into a top of the line fashion brand name. The British firm is well known for its innovative approach to fashion and it has now also applied that touch to the technology the company provides its customers. Burberry recently introduced two new features for its customers along with its Womenswear A/W 2013 collection. Ready-to-wear customers will be able to get haute couture service with the British firms Smart Personalisation that allows users to get made to order clothes. Using the new technology they can order coats and accessories fresh off the ramp. Buyers receive the piece they order after nine-weeks of the cat walk showing of the pieces. The items also come with personalized nameplates.
Customers can also use the the Smart Personalisation feature from their mobile phone which they utilize to scan an item from the website or the store. The clothing contains a new type of technology that will cause a short film to run on the mobile device. The video will showcase how the garment was made. For customers that use the service in Burberry’s flagship store located on Regent Street in the British capital, there is an even biggest surprise when the large mirrors turn into display screen. The smart mirrors will show the video in a bigger format than the mobile device.
Burberry has made a real push into using technology as part of their brand thanks to Angela Ahrendts. She has been helped by her creative director, Christopher Bailey, in creating an incredible eye-catching Instagram feed that shows the company’s many must-have items. The brand also has a popular social media presence along with very cool technology being used in stores to delight customers. Burberry has also started live streaming its catwalks allowing regular buyers who are unable to attend shows a chance to see all the action from the comfort of their homes.
Burberry was established in 1856 by Thomas Burberry in London. Today the luxury brand has 473 location around the world and has revenues of 3,501.3 million. The 9000 employees of the firm create some the most cutting edge fashion that includes menswear, women’s wear, rainwear, bags, shoes and perfumes. The company iconic trenchcoat pattern is very popular and is one of the most copied int he world.
Source: Fast Company
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