BroadbandTV is a small Canadian startup that has beaten the odds to become the sixth largest online broadcaster in the world. The company delivers online content, monetizes videos and halts illegal reproduction all from its Vancouver office where only 36 employees make up the entire team. Shahrzad Rafati, who has become an inspirational leader in her own right, has guided BroadbandTV successfully for the last five years as CEO and has no plans to leave Canada because she believes that the country is one of the best places in the world for startups like hers. Rafati is also positive that Canada is fertile ground for companies that want to become leaders in their category.
;
BroadbandTV’s success is an interesting story of how ambition and innovation can help a small start-up nab clients like YouTube, Universal Entertainment, Sony Pictures, Warner Bros and tNBA. The company takes the headache out of online video distribution and strategy for large content producers. In most cases, larger companies are used to dealing in more traditional forms of media distribution. However, the internet has turned the media world upside down and one of the biggest dilemmas is piracy.
;
BroadbandTV looked at these problems and came up with solutions that they then offered as on stop shop. Currently the company takes a client’s video and then publishes it online, ranks it on the search engines, monetizes the video and highlights any instances of illegal reproduction. The company makes money by creating a revenue sharing model with the producer of the video and directly attaches its own financial health to the success of the video. Rafati says that, “We (BroadbandTV) reach more than 500 million monthly impressions and millions and millions of subscribers.”
;
The CEO clearly states her belief in Canada and the start up ecosystem when she says, “We’re not planning on moving our headquarters anywhere else.” There have been no shortage of acquisition offers from other much larger firms by Rafati is not looking to sell and thinks that other shouldn’t either. The young CEO states that, “We want to build a great company and innovate and get people doing what they love, creating jobs and promoting entrepreneurship. It’s not like ‘Let’s build a great technology and then just exit.” She does clarify that she does not hold anything against firms that prefer to sell their companies to make a profit but she believes that businesses should stay in Canada and grow their companies for the long run.
Source: IT Businesshe
The Company That Owns The Weather Network Acquires Beat the Traffic to Bolster Service Offering
Hot 50 Startup ‘Beyond The Rack’ Creates The Largest Number Of New Jobs In Canada
Lunches So Good Kids Can’t Ignore Them
Invigorating Ginger Smoothie
The U.K.’s Youngest Parents Ever
The new hair Jennifer Lawrence