The year 2012 remained quite poor for HTC when discussing their recent performance, as compared to the past few years. The Taiwan based company not only lost significant market share recently, but its stock price has also fallen significantly after touching a high point back in 2010, when HTC was ranked as the largest Android producer in the North American region.
Offering an explanation on these facts, Chief Executive Officer of HTC, Peter Chou said during an interview with the Wall Street Journal that, “the worst for HTC has probably passed. 2013 will not be too bad. Our competitors were too strong and very resourceful, pouring in lots of money into marketing. We haven’t done enough on the marketing front.”
Explaining the reason for not pouring in lots of funds, Chou said that they, “don’t have as much money to counter [Samsung and Apple],” but he believes that “the most important thing is to have unique products that appeal to consumers”.
However, due to low funds HTC started losing most of its market share to the South Korean Android phone maker Samsung after 2010, aside from Apple’s iPhone. In addition to this, low-priced Chinese mobile phone makers Huawei and ZTE have also given HTC a good run for its money.
In spite of this, HTC was able to sell more handsets than Apple in China during the Q3 of previous year. Now the company is about to release its earnings report for the Q4 of 2012 on Monday. It remains to be seen what figures HTC has achieved in the final quarter of the last year because although the smartphone maker experienced some severe jolts in 2012, but it managed to depict a good performance in Canada.
Source: MobileSyrup
Photo: HTC
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