Cherry is one of the ventures of the well known Uber group that enables smartphone and web users to order car washes while sitting in the comfort of their home or any other place for that matter. Sadly, this startup has now announced that they have discontinued their operations from Sunday, December 23, 2012.
In mentioning the reason behind the swift closure of operations, Cherry made it known that they are planning to “pursue an exciting opportunity”. As CEO Travis VanderZanden said that, “While running Cherry, we discovered another opportunity that the team and board decided we should very quickly pursue.” As a result of that the team decided to discontinue their current services immediately.
Now, the startup will also look to explore “alternate options for the Cherry car wash business”. For the time being, Cherry will start disbursing cash to its customers, who has prepaid for a car wash. Similarly people who have paid amount for a wash through LivingSoical and Groupon’s group-buying services will also receive refunds.
In its final letter to customers the startup wrote:
“To our loyal Cherry customers,
Thank you for your incredible support and patronage of Cherry! We set out with the ambition to be the best car wash on the planet and fundamentally change the way a consumer orders, experiences, and buys a car wash. Over the past year we’ve washed thousands of cars each month in the San Francisco Bay Area and San Diego. We have been gratified that the vast majority of our customers rate their Cherry car wash service with very high marks. People genuinely seemed to really like the Cherry concept. We’ve been moving quickly, testing new things and making improvements across our business. In all cases, the goal has been to provide the consumer with a convenient, quality car wash at a good value.
After over a year in market, we’ve decided to change courses a bit and pursue an exciting opportunity that emerged while running Cherry. As of December 23rd, we will cease car wash services while we explore alternative options for the Cherry car wash business.
Over the next 10 days, we will be directly providing refunds to all customers who have pre-paid for car washes with us, and working with our marketing partners, Groupon andLivingSocial, to issue refunds on any outstanding deal coupons.
We really appreciate your loyalty and your excitement about Cherry and we sincerely thank you for your business. If you have any thoughts or concerns, don’t hesitate to reach out to us at help@cherry.com.
-The Cherry Team”
Source: TechCrunch
Rumour – HTC Gearing Up to Release Two Windows RT Based Devices at 7 and 12 Inches
Nuance Communications Latest and Greatest Version of Dragon Mobile Assistant for Multiple Android Devices
Lunches So Good Kids Can’t Ignore Them
Invigorating Ginger Smoothie
The U.K.’s Youngest Parents Ever
The new hair Jennifer Lawrence